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Every webmasters need to perform SEO optimization for their websites. If the website is not optimized properly, it will be difficult to rank on the search engine.

The content of the site should be optimized with keywords. It is best that you aim for multiple keywords so that you will have chance to rank for different keywords. If you only aim for one keyword, your site will not rank for that particular keyword. By using different keywords, you will be able to increase the number of visitors to your site. The keyword that you use should be relevant to the title of the article. The most important paragraphs in the content are the first and last paragraph.

When a user performs a query, the search engine will only scan the first and last paragraph. If the first and last paragraph doesn’t have keywords, it can still rank provided that the article body has keyword. However, it will rank lower than other article. It is possible for your article to rank on the top position of the search engine if your site is most optimized for SEO. There are many factors that are taken into account in ranking a website for example domain age, backlinks, relevant content and etc. Nobody can tell you a full account of the factors that are taken into by Google when ranking a site. However, your site will do well in the search engine if you pay attention to these details.

You can use the keyword research tool to perform keyword research. There are many free keyword research tools on the internet including Keyword Discovery, Keyword Samurai, and Google keyword research tool. The Google keyword research tool allows you to easily find out the competition of each keyword.

It is important that you add new content to the site from time to time. Every time you add a new content, you can social bookmark it. You can also add a Twitter follower badge in the site. When a visitor likes your site, he can click on it and follow you. Whenever you update your site, you can tweet about it. The updates will display across the profiles of the followers.

You can add Meta tag to every page on the site. You don’t have to use unique Meta description because it doesn’t affect your search engine ranking. However, it is best to use unique Meta description so that people will see you as a professional. The Meta title must be kept as short as possible. The purpose of the Meta title is to describe the content of the site.

After you have launched your site, you must get a lot of backlinks to it. The link building process should be performed slowly. If you obtain too many backlinks, your site will be suspected by the search engine. The search engine is constantly spying on each websites. It will know that the backlinks are not built naturally. As a result, it will drop your ranking and put you into sandbox effect. To prevent this from happening, you must spread out the link building process over a long time.

Resources: Mascar Rooney is the author of this article on directory submission