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Images are often used to make the content more interesting to read. The images can be optimized in a variety of ways. By optimizing your images, you will get more targeted traffic to your site.

Images can be optimized by using the alt tag. The alt tag, also known as alternative tag, gives the search engine information about the image. The alt tag should describe the image accurately so that the search engine can rank it in the image search engines. The alt tag should be optimized with keywords. The main keyword should be mentioned at least one time in the alt tag. In addition to the alt tag, you can also optimize the image by using the title and longdesc attribute. The long desc is seldom used. The image title tag refers to the title of the image.

Besides, the file name of the picture must include the main keywords. For example, if you name the picture as blue_whale.jpg, people will be able to find it when they search with the keyword term “blue whale”. The folder which contains the images should be optimized as well. It is best if you assign the same type of images in a folder. Instead of naming the image folder as “images”, you can give it a more relevant name such as “whaleimages”. In this way, the search engine will take into account the folder name when ranking the images.

Most web browsers only recognized the two most popular image formats which are .jpg and .gif. Therefore, you should use .jpg or .gif images on your site. The images that are published on the website should not be too big. If the image is too big, it will prevent the visitors from viewing the content. If it is too small, people will find it difficult to view the image. In addition, the file size of the image should be small. If it has a large file size, it will take a long time to load.

The images that you use on the site must belong to you. if you are using an image that does not belong to you, you have to obtain permission from the owner. Many people like to go to Flickr to steal images. If you want to use images from Flickr, make sure they are marked with common creative copyright. In addition, you should also provide a link back to the Flickr page where the image is displayed. There are a number of people that have been sued for using copyright images on Flickr. Using images that do not belong to you can also cause your ranking to drop. This is because you are using illegal content of which you don’t have rights to. The best thing is to take photo with your own digital camera and post them up on your site. Your visitors will feel that you are professional if the photo on the site is original. Your site will stand out from the rest of the sites on the internet. If you use your own photo, you will see an increase in the ranking in the search engine.

Resources: Mascar Rooney is the author of this article on directory submission and social bookmarking